Dynamic Pricing Comes for the Gig Ticket

Tue, 28 May 2024 16:45:00 +0000

You load the on-sale page, watch the queue counter tick down, and get to the checkout to find the ticket costs more than it did when you joined the queue. Nothing was added to it — same seat, same band, same night — the number simply moved while you were waiting, the way a taxi fare climbs when the rain starts. That is not a bug in the system. It is the system working exactly as designed, and the design has a name: dynamic pricing, and it has been quietly reshaping what a gig ticket costs for over a decade.

The Reserved-Seating Creep at Rock Shows

Sat, 10 Feb 2024 11:10:00 +0000

For most of rock and metal’s history, the floor of a venue was the one part of the ticket price that came with no promises attached. General admission meant a flat, open space, first come, first held, and whatever position you ended up in was earned by turning up early and being willing to stand in it for hours. That floor is where the mosh pit lives, where the crowd surges toward the barrier during the opener, where a few hundred strangers negotiate personal space by pure physical consensus. Increasingly, a chunk of that floor is not general admission any more. It is numbered, seated, and sold at a separate, higher price than the ticket standing eighteen inches away from it.

Ticketing - vo.rs

Dynamic Pricing Comes for the Gig Ticket

The Reserved-Seating Creep at Rock Shows